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Signs of the Times & Screen Printing en espanol magazine (SSEN) presented a unique challenge: how to promote ad space in a Spanish-language magazine to both Spanish- and English-speaking companies. The look of the kit needed to be true to SSEN's primary market in Latin America, yet also speak to the many target advertisers who are located in the U.S. The answer was a bright color palette and a cover design hinting at the global reach of SSEN's readership while hi-lighting the industries the magazine covers. |
