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Hospitality Style was being re-launched as a quarterly, oversize, "coffee table" publication and needed a new media kit to showcase its format. The resulting piece's larger size of 10x12 reflected the new magazine's format and used a combination of effective infographics and stunning photography to woo new advertisers to the magazine. Details such as a hand-tied enclosure, embossed logo and matte paper helped to emphasize the magazine's higher production quality and longer shelf life. The kit helped to make the re-launch a success and opened the door to several new advertisers for the inaugural issue. |
