 |
This flagship sales piece presented a unique problem: How to present two separate magazines in a single media kit, market them both equally and effectively as valuable publications in their own right, yet still emphasize the major cross-branding value of advertising in both. A stepped brochure was the answer, allowing clients to easily find the information they needed while using effective infographics and exciting photography to help sell the publications. The finishing touch? A Soft Touch Aqueous coating throughout, to give the uncoated stock the feel of suede. |
