CONFERENCE PROMOTION CAMPAIGN

INTERNATIONAL RETAIL DESIGN CONFERENCE

The 2009 International Retail Design Conference (IRDC) was held in "The Big D" — Dallas, Texas. We embraced the city's "live large" attitude with an oversized poster that doubled as the conference brochure. On the poster side, a giant collage of retail design imagery—mannequins, fixtures and the like—formed the letter D, an element repeated in various forms throughout the campaign. The message? "Immerse yourself in THE BIG D. Design, of course."