 |
Industrial + Specialty Printing Magazine (iSP) was a new B2B publication targeting a previously underserved niche market. The publisher needed a media kit that positioned iSP as an effective tool for advertisers looking to connect with this segment of the printing industry. I used bold typography and a metallic silver spot color to emphasize the applications covered in the magazine, along with circuitry artwork throughout the gatefold piece. This kit helped to make the inaugural issue of iSP a success, leading to several new advertisers for the magazine launch. |
