POSTCARD INVITATION

LOYOLA LAW SCHOOL, LOS ANGELES

2011 marked the first year Loyola Law School produced the Loyola Bowl — an outdoor concert held on campus grounds, featuring the Los Angeles Lawyers Philharmonic. They needed to promote this unique high-end event on a low budget, and with a very short lead time. A postcard-like invitation, mailed within its own envelope, was the best solution. The piece piqued interest and helped the Loyola Bowl to stand out as a different type of event from LLS' normal affinity or regional alumni gatherings.